One of the most important concepts in online marketing, and one that is generally ignored, is web usability.
Many companies, who are aware of the importance of a good virtual environment and want to do a good job, invest heavily to create their websites. The problem is that they end up forgetting the common user experience, since the site was done only following the wishes and tastes of those who planned it. Blair Stover lists some tips that improve usability below.
- Simple and natural dialogue- The ideal site should display exactly the information you need at the moment, neither more nor less.
- Be consistent- The same interaction or command must always have the same result. If you include a button within the product pages, it always should have the same action.
- Speak the user’s language- The content of the pages must be produced to understand a person, not for the Google bots.
- Provide clear outputs- It is necessary that the user leave your site or log out at any time easily without any problems.
- Do not overload the user’s memory- The system has to be as intuitive as possible, so you can easily learn to perform the necessary steps, and can easily create a mind map that will help users navigate the site.
- Errors- Identify what are the main error situations within your site and fix them.
- Show users the benefits of your site- Your website should clearly show what the benefits are to the user.
- Navigation shortcuts- Users who already know your site should be able to perform duties quickly. Provide shortcuts.
- Feedback- Your site should have digital media with the capacity to interact.
- Help page- Your system has to be operated easily so users won’t need help. However, if they do, make sure you have a help page.